The 6th Communication and Visibility Workshop: Social media promotion and story mining was held on 9 September 2021 via Zoom. The workshop focused on the use of paid social media promotion and how to effectively use it to meet the project’s objective. The workshop is also designed for EU-funded projects to understand different ways to gather human interest stories from virtual events to enrich the project’s story bank for different purposes.
Organised in partnership with Facebook Asia Pacific, the workshop was also attended by Richard Hands, Team Leader, Campaigns, European Commission Directorate General for International Partnerships (DG INTPA). Watch the recording
View the presentations:
EU Communication Campaigns
Richard Hands
Team Leader, Campaigns, European Commission Directorate General for International Partnerships (DG INTPA)
FB Groups & Marketing Tools
Roy Tan
Politics & Government Outreach Manager, Asia Pacific, Facebook
Story Mining: Transformative Power of Stories
Dian Saputra
Landell Mills’ Team Leader
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