The 8th Communication and Visibility Workshop: Press Release and Media Management was conducted on 28 June 2022 via Zoom. Organized by the Landell Mills team and the Delegation of European Union to ASEAN, the workshop aimed to strengthen the capacity of EU-funded projects in cooperation with ASEAN to write and prepare an effective press release, measure and evaluate media coverage, and explore supporting press materials to boost media engagement further.
A representative from the Delegation of the European Union to ASEAN provided an overview of elements of an effective press release, EU’s press release templates, and how to use them; while the other speaker, a representative from a media, also shared media’s perspective on an effective press release, the best timing to hold a press conference and to disseminate press release, and also tips to increase the probability of coverage. Furthermore, an expert from the Communication and Visibility for EU Cooperation ASEAN project shared an overview of measuring and evaluating media coverage.
This workshop is designed to facilitate the exchange of ideas and experiences to widen the perspectives on press releases and media management among EU-funded projects.
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